The internet, social networks and search engines have completely revolutionized local business marketing. Sure, billboards and flyers still hold relevance today but not as much as the marketing content that a business uses online. Search engine optimization (SEO) has become the most influential player in the virtual world of marketing and advertisement, with everyone vying for that first page rank. Unlike, the earlier days when more money could land you an advertisement on the first page of classifieds in a leading newspaper, there aren’t many ways to obtain a first page ranking on a popular search engine apart from SEO. Sure, you can still invest a lot of money and go for sponsored ads but they are unlikely to be of huge benefit in local business marketing and are temporary. Internet users are more likely to look for content and not just ads popping up here and there.
In essence, the entire virtual web world is driven by content. Websites, blogs and social media remain online hotspots where all the activity is happening right now. The key is to make unique blog posts or articles that will not only be beneficial for the reader but also contain the right balance of keywords to appease the search engines. Companies also upload videos associated with their business on their websites, popular video sharing portals and also social networks to woo clients and consumers. Videos are a more personal and popular form of content that connects users to the business in a visual, engaging manner.
Local business marketing demands that there is a focused approach on a specific area and that the content be in sync with the larger idea. There is so much that can be done with content, a resource that is typically very low cost and long-lasting. A restaurant can upload a video of its chef cooking their most popular dish, a shop selling consumer electronics could upload a video of a demo of the latest Smartphone or gaming device or a florist could write an informative article about decorating with pictures as a guide. All the while, each provides SEO-rich content that customers and search engines like. Consequentially, content will not only help to get traffic to one’s blog or website , but drives social media attention, and intrigues visitors to learn more about the company and its products. Quite often, effective content proves a key factor in, getting people to delve deeper and convert into new customers.